REAL ESTATE
BRAND BOARD
Ulf Appel,
Managing Director, Appel Nowitzki
The marketing expert and strategist founded the Appel Nowitzki agency in Frankfurt in the year 2013 together with designer Anne Julia Nowitzki and has since been helping companies and brands to find or further develop their identity with a combination of strategy and design. The agency‘s recipe for success is to develop an individual, differentiating and credible brand identity together with the clients, in line with the success triangle: people, market, brand.
Prof. Dr. Thomas Beyerle,
Managing Director,
Catella Property Valuation GmbH
Thomas Beyerle is Managing Director of Catella Property Valuation GmbH and Head of Group Research for the Catella Group. He holds achair in real estate research at Biberach University of Applied Sciences. Beyerle, who holds a doctorate anda degree in geography, has held several management positions in real estate companies over the past 25years, is a speaker at real estate congresses andthe author of numerous articles and textbooks. In an honorary capacity, he is involved with the ZIACentral Real Estate Committee, the ULI Urban LandInstitute and as president of the gif Gesellschaft für immobilienwirtschaftliche Forschung.
Prof. Dr. Casten Baumgarth, Professor of Marketing, especially in Brand Management, HWR, Berlin
In addition to his professorship at the HWR Berlin, Carsten Baumgarth has worked as a visiting and substitute professor at various universities in Germany and abroad. He has so far published over 200 national and international publications with a focus on brand policy, B-to-B marketing, CSR brand management and empirical research. He is also the author of the standard textbook "Brand Policy: Brand Effects, Brand Management, Brand Controlling". His research has won several international best paper awards.
Sandra Brand, Sandra Brand,
Head of Corporate Communications and Marketing,
Drees & Sommer
For Sandra Brand, all her tasks are always about brand strategy, i.e. the alignment of all channels and measures with this target image in order to reach the relevant target groups. At Drees & Sommer SE, she is responsible for national and international brand management and the orientation of overarching corporate communications. As a leading European consulting, planning and project management company.
Jicky von Bechtolsheim,
COOH, WallDecaux Premium Out of Home
Jicky von Bechtolsheim interprets the position as Creative Out of Home commissioner as a task to create more impact for good ideas and to bring better creations to the streets. She informs about the new digital possibilities of outdoor advertising and wants to inspire creatives to use the public space and the reach medium OOH as their stage and canvas. In this sense, it promotes the exchange of creative agencies, industry associations and WallDecaux as a provider of Premium Out of Home. The Wall GmbH division offers the entire portfolio of outdoor advertising media in Germany.
Ingrid Fitzek-Unterberger,
Head of Marketing & Communication AT & DE,
BUWOG Group GmbH & BUWOG Bauträger GmbH
The real estate expert has been in the industry for 25 years and has worked as a marketing and communications expert for some of the largest domestic companies. She has been with Buwog since 2014 and has been involved in the Buwog Group's IPO, spin-off and listing of Buwog in Frankfurt, Vienna and Warsaw and its expansion in Germany to become one of the major project developers, among other things. Ingrid Fitzek-Unterberger is also co-founder of Salon Real, a women's network with 170 members today. (Credit: Stephan Huger )
Holger Friedrichs, Managing Partner, PB3C GmbH
Holger Friedrichs looks back on 20 years of experience in real estate communication and, as Managing Partner at PB3C, is responsible for the areas of strategic communication and positioning consulting, brand building and press relations. According to the motto "Content Creates Communication", PB3C pursues the goal of positioning companies on the appropriate channels within the framework of a jointly developed communication strategy - be it with press work, as an online campaign or with its own events.
Thomas Rücker, Managing Director,
Rueckerconsult GmbH
The founder and managing director is based in Berlin with the consulting firm for communication tasks in the real estate industry. Rueckerconsult serves real estate companies in Berlin and throughout Germany. The services range from strategic consulting to the operational implementation of all communication measures. According to Thomas Rücker, the aim of the communication concepts is, among other things, the strategic positioning of companies, people, business fields, real estate, investment products, asset classes and real estate markets.
Prof. Ralf Kemmer, Professor in the Department of Communication/ Design, SRH Berlin University of Applied Sciences, Berlin School of Design and Communication
The expert for a positive error culture, innovation processes and brand development has been teaching marketing and communication at SRH University in Berlin since 2014. As founder of the Society for Error Culture, he coaches and accompanies companies in the implementation of New Work, innovation and transformation processes. Parallel to teaching, Ralf Kemmer works as a strategist and brand consultant in various industries. He is also the founder of Fuckup Night Berlin, a non-profit event series that aims to destigmatise the topic of failure in society.
Marie-Louise Sadakane,
Founder / CEO,
Fake.Agency
In more than 15 years of working for a wide range of creative companies, Marie-Louise Sadakane gained experience in leading complex, integrated and cross-device brand communication and digital service solutions for major brands. As founder and CEO of Fake.Agency, she supports companies in their marketing efforts and focuses on the digital transformation of companies as a pioneer of marketing solutions, products and business models that engage customers at every touchpoint.
Ralf Lanzrath,
Head of Marketing, PATRIZIA AG
As Group Head of Marketing, Ralf Lanzrath and his team are responsible for the implementation of all marketing measures. Patrizia Immobilien AG is an owner-managed company and has been active as an investment manager in the real estate market in 15 European countries for over 30 years. Value enhancement, sustainability and appreciation are the keys to success for the company.
Harald Steiner,
CEO,
European Real Estate Brand Institute
The real estate brand analyst is founder and managing director of the REB Institute, publisher of the Real Estate Brand Book and founder and project leader of the gif expert group Real Estate Brand Equity Management. As a pioneer of brand evaluation in the real estate industry, Harald Steiner has developed the "Real Estate Brand Potential Model", which defines the benchmark for companies in the real estate industry both scientifically and economically through the evaluation of assets and services. The REB Institute sees itself as the platform for brand management and corporate development in the European real estate industry.
Bettina Olf,
Chief Creative Officer, Scholz & Friends Commerce GmbH Agency
The graphic design graduate took over her first own creative unit in 2000 and subsequently worked for major advertising agencies in Germany and Switzerland. After two years at Apple in California and eight years as senior creative director at thjnk Hamburg, she started in 2018 as chief creative officer at Geometry Group, an omni-channel communications agency with a focus on journey marketing and customer experience.
Marko Thorhauer, Executive Creative Director,
IBM ix
Marko Thorhauer leads and manages the Experience Design Practice at IBM iX Berlin and in the DACH region. With around 200 designers in Germany, Austria and Switzerland, digital experiences, products, campaigns, services and content are created and developed to help brands stand out in the digital space. Marko Thorhauer's personal industry focus is on mobility, industry and public services. In his second role as IBM Design Principal, he expands and develops IBM's global design capabilities.
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