Best in Class

GRAF LERCHENFIELD QUARTIER

GRAF LERCHENFELD QUARTIER

Taxonomically designed single-family homes divided into garden carées that combine individuality and community:The multi-AWARD-winning Graf Lerchenfeld Quartier stands for the contemporary interpretation of the villagegreen, where traditional neighbourly relationships are made possible and at the same time a forward-looking livingspace is offered. As part of the brand campaign, Kussmann Sacher developed all the building blocks for naming,positioning and aesthetics and used all strategically sensible marketing media without exception - with the aim ofanchoring a beacon project that is considered groundbreaking in Germany in terms of neighbourhood, architecture,ecology and economy in the public consciousness.