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DREES & SOMMER

DRE SO geht Zukunft

As a European consulting, planning and project management company, Drees & Sommer has been supportingprivate and public clients and investors in all matters relating to real estate and infrastructure for 50 years. A brandmanagement campaign was developed for the anniversary year. The corporate concept focused on several keyaspects: Thank you to clients and society, 50 sustainable projects instead of champagne and canapés, a thankyou to employees staged in event form, a cinematic message to the industry and the communication of the generalaction motto „We are climate positive“. The anniversary campaign was thus intended to express gratitude tocustomers and employees on the one hand and to outline the joint path into the future on the other. Common to allmeasures was the goal of strengthening a future-proof employer brand.